New UK website meets demand for tackling fastest growing waste stream

16/Dec/2009

The world’s largest electronics and metals recycling company, Sims Recycling Solutions, has launched a new website specifically designed to respond to the electrical and electronics recycling needs of UK businesses and public sector organisations. Demand for recycling of redundant electrical and electronic equipment in the UK has been rising steadily since the introduction of the waste electrical and electronic equipment (WEEE) directive in 2007.

The new £12m recycling centre in Newport

Newport WEEE recycling plant manager, Paul Wake in the new £12m recycling centre

WEEE is the world’s fastest growing waste stream and to meet this challenge, Sims Recycling Solutions has already expanded its UK operations significantly with the opening in 2009 of a new £12m flagship WEEE recycling facility in Newport, Gwent. Since then, the company has continued to receive an increasing number of enquiries from UK based private and public sector organisations and has developed the new website to meet this demand. The website provides first class help and advice on all aspects of electrical and electronic waste recycling for this rapidly expanding UK market.

http://uk.simsrecycling.com provides details of all Sims Recycling Solutions’ electrical and electronics recycling services, including asset management and recovery services which maximise the value of ICT equipment, recycling of redundant domestic appliances and other waste electrical equipment, the company’s advanced materials separations services plus much more.

The clear and easy to use format of the website makes it a must for busy IT managers, environment managers and senior executives who are accountable for managing surplus electronic assets, waste electrical and electronic equipment recycling and corporate social responsibility targets.

A Dumfries staff member data wiping PCs and laptops prior to redeployment or remarketing

Sims Recycling Solutions’ Group Marketing Manager, Myles Pilkington said: “Since 2007 there has been growing demand for WEEE recycling generally, but increasingly in the current economic climate, companies and large organisations are looking to find out how they can maximise the value of their redundant ICT equipment through refurbishment, re-use or recycling. Senior managers are asking not only how they can maximise the value of redundant IT assets, but also how they can protect their data, retain control of their IT assets and manage their budgets in a sustainable manner. Whilst the new website provides managers with everything they need to know about maximising the value of their IT assets, it has been comprehensively designed to provide details of our full range of WEEE recycling solutions. So whether you want to know how a fridge is recycled, how to protect your data, how to comply with the WEEE directive or where your nearest facility is, it’s all there on one easy to use bespoke website.”

Interactive animations where visitors can view the processes used to recycle redundant ICT equipment, fridges and TVs are a major attraction of the site. Other useful information includes how organisations can demonstrate corporate social responsibility credentials through holding ‘Eco Days’, how to achieve total peace of mind through on-site data destruction of hard disks and all the very latest news, views and comment from around the industry.